BioMarketing
Video analysis for retail
Related products
Description
Face analytics is useful as a means of detecting and identifying an individual, but it is also an excellent tool for learning more about your customers.
Through Deep Learning, BioMarketing algorithms are able to automatically extract and encode the most relevant information from the face, making it possible to gather different customer statistics.
BioMarketing allows you to profile visitors based on their face. This deeper understanding of your prospects is key to success and helps maximize your return on investment.
BioMarketing can also be integrated with digital marketing devices for targeted advertising. In addition, it is a solution that protects the anonymity of individuals, thus complying with data protection laws (GDPR).
All this information is also collected in an online dashboard that allows the user to have live information on the behavior of visitors in their business:
People counting
Know the number of visitors in your store in real-time
Visitor profiling
See how many adults, children, men or women visit your store
Dwell time
Have knowledge of the average time spent by customers inside your shop
Customer recurrence
Understand how many times per week, month or year a customer visits your business
Occupancy
See the level of occupancy of your business to ensure a healthy environment
Conversion rate
Know how many visitors enter your store and leave with a purchase
Hot areas
Similar to heat mapping, you can gather information of which areas are the most visited or which entrances have greater influx of people
Targeted digital advertising
Adapt the content of your advertising to the real viewers
Privacy compliance
Respect your customers privacy with anonymous face analytics that are GDPR compliant.